Reuniting Value with Values
Welcome to Holistic Finance, an asset management company that doesn’t just allocate capital, but stewards it with intention bringing financial returns into alignment with social and environmental ethics.
We are an independent alternative to big box traditional advisory firms. We apply the same principles of modern portfolio theory to optimize returns, risk, and asset distribution, but with another key priority added in: impact.
We do far more than just recommend standard Environmental, Social and Governance (ESG) funds. ESG funds can just eliminate a very small number of the worst corporate actors. Our strategy is to go deep, identifying “best-in-category” companies' industry by industry to put our clients’ capital where it will support their financial goals and their social and environmental values.
Holistic Finance is for those who want to invest in a flourishing future for themselves AND all people and life on earth.


While clients may choose to use traditional strategies under our management, most steer their investments towards our values-aligned direct index portfoliosand can also invest in private placements when suitable that directly benefit thecauses that are most important to them. We are an SEC Registered Investment Advisor with a fiduciary obligation. We use top industry softwares and strategies toprovide Comprehensive Financial Planning under the guidance of a Certified Financial Planner.
How we curate the Holistic public markets portfolio:
• The main Holistic index includes roughly 120 publicly traded companies. We include representatives from every sector in order to track the general market, excluding or reducing companies that have poor financial fundamentals or violate principles in dozens of carefully monitored ethical categories including weapons, fossil fuels, air and water pollution, fast food, factory farms, worker’s and indigenous rights violations, and more.
• Within each sector, we identify the top few companies, using up-to-date quantitative metrics as well as qualitative assessments.
• The financial, social, and environmental performance of each company is tracked daily. If the company commits financial mismanagement or ethical violations that it can’t make right, it is removed from the portfolio.
Carefully chosen investments can help contribute to human and natural well-being without sacrificing financial performance.
Are you aligned with our values? If so, we invite you to join the Holistic Finance family.
Our companies push the envelope in clean energy, responsibly sourced materials, habitat preservation, and ecological regeneration.
We select companies that minimize involvement in the war economy.
Companies that contribute positively to their communities in hiring, procurement, and manufacturing meet our value of social responsibility.
We look for companies who treat their employees and contractors fairly in terms of wages, working conditions, and benefits.
We strive to go beyond the principle of harm reduction to seek out companies that are actually making a positive impact, leaving the world more healthy, more alive, and more just than they found it.
Money is never neutral. It funds the systems that either nourish or diminish life
Learn MoreThose who sense how the world is shaped by capital, and who feel a growing discomfort with a financial system that prioritizes extraction over regeneration. Those who believe their wealth should be in harmony with their conscience.
Our clients often:
If this sounds like you, you’re not alone. You’ve found your financial partners.
Holistic Finance serves clients who seek responsible, values-aligned management of assets of at least $100,000.
Comprehensive Financial Planning
integrating retirement, risk, estate, cash flow, and legacy planning to reflect your values and meet your financial goals.
Custom Investment Portfolios
aligned with your unique priorities, both ethical and financial, including real-time performance metrics for both.
Private Impact Investments
in non-listed companies that deliver positive social and environmental impacts with a range of market expectations.
Mentorship & Education
we offer ongoing relationship to provide education, technology, and insight to expand your knowledge base as an investor.

Zack Geist founded Holistic Finance after building a trusted student loan advisory firm with a strong national reputation. As an investor and entrepreneur (not a licensed advisor) Zack saw that even those freeing themselves from debt were often still invested in the very systems causing harm.
He is the founder of multiple successful companies that are 100% impact focused organizations. Zack has been focused on deploying his capital to other impact investments to continue the work that is needed in our times.
His journey isn’t a tale of conventional success. It’s about refusing to separate money from meaning. And that same spirit now lives at the heart of Holistic Finance, carried forward by a team of licensed professionals who are here to guide you with skill, soul, and sincerity.